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Business: Support Materials: Using World Advertising Research Centre (WARC)

About World Advertising Research Centre (WARC)

The icon for WARC

WARC contains market case studies, trend analysis, and research report.

It is good for in-depth case studies on advertising campaigns and analysis on recent trends.

If you need any help, click on the Getting Help tab in this guide.

Searching for marketing information on WARC

WARC contains case studies, marketing information, and articles that can help you develop your own marketing strategies.

Type a company, brand, or industry into the search bar.

At the top of the results list, you will see a Shortcuts option for a related topic. Click on this for a comprehensive list of resources on this subject.


To filter your results to case studies only, use the filters on the right-hand side.

WARC Guides

Points to remember

1. Always check the publish date of reports and try to use recent information.

2. Supplement business reports with current information from trusted sources like...

  • Financial Tomes (
  • The Economist,
  • Bloomberg Businessweek,
  • Guardian - Business News.

3. Each database has its own strengths and weakness so use more than one in your assignments.

A laptop, showing the screen which is a database with graphs.