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Middlesex Library Databases
Offers consumer market reports and trends for UK and international marketplaces, including advertising, as well as data on lifestyle trends.
Case studies, trend analyses, research reports.
The 'Industry Outlook' and 'Competitive Landscape' sections of industry reports contain industry trends/projections/forecasts.
Passport (Euromonitor International)
A global market information database, containing reports and statistics on industries (both consumer and B2B), markets, countries and consumers.
Business Source Complete
Market research reports, country reports, industry reports, company profiles, SWOT analyses.
Useful Websites - Official Institutions and Trade Organisations
Advertising Standards Authority (ASA)
Full-text of British Codes of Advertising and Sales Promotion; adjudications, best practice, research.
Access to different types of publications, as well as to a number of useful links to other websites and organisations.
Chartered Institute of Marketing
The leading international body for marketing and business development. Includes access to online marketing resources and templates, some of which is only available to members.
Chartered Institute of Public Relations (CIPR)
Best practice, guides, resources and training.
Direct Marketing Association (DMA)
The latest facts, figures and trends in the digital marketing area.
European Society for Opinion and Marketing Research
Useful codes and guidelines, some available to non-members.
Internet Advertising Bureau (IAB)
Overviews of industry developments and a resources section giving access to free case study reports.
Institute of Direct and Digital Marketing (IDM)
Institute for the professional development of individuals in the direct and digital marketing sector. Resources and up-to-date news and information.
Institute of Promotional Marketing (IPM)
Information concerning best practice in promotional marketing.
Market Research Society (MRS)
The world's leading market research association.
Research reports, including 'The Communications Market Report', 'The Consumer Experience' and 'Digital Television'.
Middlesex library Journals and Newspapers
FT.com This link opens in a new window
The first time that you access FT.com using this link you will be asked to register - Please use your Middlesex email address (@live.mdx.ac.uk or @mdx.ac.uk).
Free access to Newspapers and Magazines etc (Not all content is available)
News, analysis, features and comments on advertising, media, direct, digital and marketing communications.
Statistics, infographics, publications and reports on areas such as brands, business plans, consumer, country, digital and trends, industry, politics and society.