MintelOffers consumer market reports and trends for UK and international marketplaces, including advertising, as well as data on lifestyle trends.
WARCCase studies, trend analyses, research reports.
IBISWorldThe 'Industry Outlook' and 'Competitive Landscape' sections of industry reports contain industry trends/projections/forecasts.
Passport (Euromonitor International)A global market information database, containing reports and statistics on industries (both consumer and B2B), markets, countries and consumers.
Business Source CompleteMarket research reports, country reports, industry reports, company profiles, SWOT analyses.
Make the most of free access to LinkedIn Learning and your time at Middlesex University, activate your LinkedIn Learning account and connect it to your LinkedIn profile page to:
• retain a permanent record of your learning history
• grow your network of like-minded people
• increase your employment prospects after graduation
To find out more, visit the LinkedIn Learning Subject Guide here (https://libguides.mdx.ac.uk/linkedinlearning)
Warning: if you do not save your learning history on your LinkedIn profile page it cannot be retrieved after graduation.
Useful Websites - Official Institutions and Trade Organisations
Advertising AssociationAccess to different types of publications, as well as to a number of useful links to other websites and organisations.
Chartered Institute of MarketingThe leading international body for marketing and business development. Includes access to online marketing resources and templates, some of which is only available to members.
Internet Advertising Bureau (IAB)Overviews of industry developments and a resources section giving access to free case study reports.
Institute of Direct and Digital Marketing (IDM)Institute for the professional development of individuals in the direct and digital marketing sector. Resources and up-to-date news and information.
FT.comThis link opens in a new windowThe first time that you access FT.com using this link you will be asked to register - Please use your Middlesex email address (@live.mdx.ac.uk or @mdx.ac.uk).
Free access to Newspapers and Magazines etc (Not all content is available)
StatistaStatistics, infographics, publications and reports on areas such as brands, business plans, consumer, country, digital and trends, industry, politics and society.
