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Market Segmentation and Trends
AC Nielsen
Market research company which measures the shopping and media behaviour of consumers worldwide.
B2B Marketing
One of the leading international information providers for business marketers.
Google Shopping Insights
Explore trends and popularity of products.
Nielsen Wire
Analyses of consumer trends and habits worldwide.
Pew Research Center
Conducts social research such as public opinion polling, demographic research, media content analysis, etc.
UK Data Service
High quality social and economic data: government surveys, international macro data, business micro data, qualitative studies, and census data.
UK National Statistics
Latest statistics released daily by government departments in the UK.
YouGov
In-depth data for companies, governments, and institutions.
Nomis
Offical UK Government website providing local statistics. You can type in your postcode to get a summary report for your local area.
ACORN ('A Classification of Residential Neighbourhoods', produced by CACI)
Registered users are allowed to carry out a limited number of free postcode searches for academic purposes.
Neighbourhood Statistics (UK Office for National Statistics)
Detailed statistics and summary reports on neighbourhoods, based on Official data.
Open Geodemographics
A free Open Geography portal from the Office for National Statistics (ONS).
MIDiA Research
A global company that provides data-driven analysis and insights for the entertainment industry.
Search Engine Optimization
Trends
What's Next
Top trends in various industries.
ShopperVista
This resource provides essential information and analysis on a wide range of shopper subjects. It contains FastTrack shopper trends reports, retailer spotlight reports, themed shopper insight reports as well as updates on the latest tracking data and trend updates.
Social Media
#TAGS
Free Google Sheet template for setting up and running automated collections of search results from Twitter.
Tweet Binder
Useful for tracking social media campaigns, hashtags, keywords, usernames, etc.
Google Analytics Apps - Social Media
Free and paid resources to analyse social media.
Social Mention
Platform aggregating user-generated content into a single stream of information. Track and measure what people are saying about a company, product, or topic across social media.
Follwerwonk
An analysis of Twitter account followers and the users an account follows.
Social Media @ Pew Research Center
A list of recent surveys and topics related to consumers, social media and internet-based technologies.
eMarketer
Articles on marketing trends and topics using data and insights about marketing and social media.
