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Business: Support Materials: Using Marketline in Business Source Complete

About Marketline in Business Source Complete (BSC)

The search bar for EBSCOhost Business Source Complete

Business Source Complete (BSC) is a database with Marketline reports on companies, countries, and industries.

It is good for industry reports with Porter's Five Forces and company reports with SWOT Analysis.

If you need any help, click on the Getting Help tab in this guide.

Searching for Marketline PESTLE reports

A PESTLE analysis report provides insightful analysis of current and future issues of a country.

  1. Type in the country you want a report on (e.g. United Kingdom) and then PESTLE,
  2. Click on the country report with Marketline in the title.
  3. Click on the source, this will take you to all the publish dates of the reports.
  4. Choose the most recent report.

Searching for Marketline Industry Reports

Industry reports give you insight into the issues and trends in a sector. Marketline industry reports contains the Porter's Five Forces Analysis.

  1. Type an industry and country (e.g. Foodservice, United Kingdom) into the search bar.
  2. Go to the left-hand filter, select on Industry Profile in source type (if you can't see it, click on 'see more').
  3. The report will have Marketline in the title, click on the title.
  4. Click on the source, this will take you to a list of all the publish dates of the report.
  5. Click on the most recent report.

Searching for Marketline Company SWOT Reports

SWOT stand for Strengths, Weakness, Opportunities, and Threats. A SWOT report are discusses a company and gives detailed information about these four areas.

  1. Type in a company into the search bar.
  2. In the left-hand corner, select SWOT Reports in the source type column (click on See More if you can't see it).
  3. Marketline report will be titled 'Company Name' SWOT Report. Click on the title
  4. Click on the source, this will take you to all the publish dates of the report.
  5. Choose the most recent report.

Marketline in BSC Guides

Points to remember

1. Always check the publish date of reports and try to use recent information.

2. Supplement business reports with current information from trusted sources like...

  • Financial Tomes (FT.com).
  • Wall Street Journal (available through Factiva),
  • The Economist,
  • Bloomberg Businessweek,
  • Guardian - Business News.

3. Each database has its own strengths and weakness so use more than one in your assignments.

A laptop, showing the screen which is a database with graphs.