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Business: Support Materials: Using MarketLine in Business Source Complete

About MarketLine in Business Source Complete (BSC)

The search bar for EBSCOhost Business Source Complete

Business Source Complete (BSC) is a database with MarketLine reports on companies, countries, and industries.

It is good for industry reports with Porter's Five Forces and company reports with SWOT Analysis.

If you need any help, click on the Getting Help tab in this guide.

MarketLine Reports in Business Source Complete

MarketLine reports are in the Business Source Complete database and publish industry, company, and country reports. You can find...

  • Country PESTLE Reports: In-depth PESTLE analysis of a country, looking into factor that affect companies and business. 
  • Industry Reports: In-depth analysis into an industry including Porter’s Five Forces analysis.
  • Company Profile/SWOT Reports: Analysis on a company, including the companies growth and outlook.

MarketLine in BSC Guides

Points to remember

1. Always check the publish date of reports and try to use recent information.

2. Supplement business reports with current information from trusted sources like...

  • Financial Tomes (
  • The Economist,
  • Bloomberg Businessweek,
  • Guardian - Business News.

3. Each database has its own strengths and weakness so use more than one in your assignments.

A laptop, showing the screen which is a database with graphs.