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Business: Support Materials: Using Mintel

About Mintel

The icon for Mintel

Mintel contains marketing reports, trends analysis, and information for a wide range of industries.

It is good for consumer information, market size information, and forecasting.

If you need any help, click on the Getting Help tab in this guide.

Using Mintel


On Mintel, you can find:

  • Reports – Detailed analysis on the industry outlook, current trends, and consumer behaviour.
  • Observations and Trend/Consumer Analysis – Analysis of marketing strategies, trends, and consumer attitudes/behaviour.
  • Expert Insights – Case studies of specific marketing strategies through the lens of industry experts.

Help and Training can be found in the top right-hand corner of the Mintel homepage, under the down menu.

If you have any difficulties, please get in contact:

Mintel Database Guides

Points to remember

1. Always check the publish date of reports and try to use recent information.

2. Supplement business reports with current information from trusted sources like...

  • Financial Tomes (
  • The Economist,
  • Bloomberg Businessweek,
  • Guardian - Business News.

3. Each database has its own strengths and weakness so use more than one in your assignments.

A laptop, showing the screen which is a database with graphs.