These textbooks will help you learn about business research. This is a starting point and not an exhaustive list. You are still expected to explore the library resources independently for your studies.
Business Research by Jill Collis; Roger HusseyNow in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner.
Action Research for Professional Selling by Peter McDonnell; Jean McNiffAction Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme. It provides a basis for professional selling that connects the sales process to different philosophical models for understanding human interactions and contains much practical advice for selling in a tough economic environment.
Publication Date: 2014
Action Research by Jean McNiffThis practical text supports readers on their journey to becoming self-reflective practitioner-researchers. It provides the ideas and frameworks necessary to understand action research and expertly guides readers through the practicalities and complexities of doing research in their own context.
Publication Date: 2017
You and Your Action Research Project by Jean McNiffYou and Your Action Research Project is packed full of useful advice to take the reader through the various stages of an action research project. Written for practitioners across professions who are studying on work-based learning programmes and award-bearing courses, this book contains practical strategies for improving project work.
Publication Date: 2016
Participatory Action Research by Jacques M. Chevalier; Daniel J. BucklesFully revised and updated, this second edition of Participatory Action Research (PAR) provides new theoretical insights and many robust tools that will guide researchers, professionals and students from all disciplines through the process of conducting action research 'with' people rather than 'for' them or 'about' them.
Research Methodology by Ranjit KumarThis book breaks the process of designing and doing a research project into achievable stages. It delivers students from research problem to their written research report at the pace they need, with clear explanations, DIY tasks and study skills support.
The Interview by Jonathan Skinner (Editor)This volume interrogates the interview as understood, used - and under-used - by anthropologists. It puts the interview itself in the hotseat by exploring the nature of the interview, interview techniques, and illustrative cases of interview use.