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Business: Support Materials: Emerging Markets

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Using Passport for Emerging Markets

Passport is good for a wide range of topics, including in-depth information on countries outside Europe and America.

The are different types of Country Reports in Passport:

1. Industry (e.g. packaged foods).

2. Economies, finance, and trade (e.g. PEST reports).

3. Consumers (e.g. consumer behaviour).

To find a country report in Passport, type your keywords into the search bar at the top of the page. Then either click on the suggested report in the anaylsis column or click on 'view all results'.

If you are uncertain what keywords to use in the search bar you can also browse the headings underneath. Click on the relevant heading and it will take you to a landing page for that topic.

Once you are on the topic's landing page, you can use the 'Explore Analysis' options box on the left-hand side to select your criteria and browse relevant reports.

Academic Textbooks on Emerging Markets

The Oxford Handbook of Management in Emerging Markets

While business is business, the handbook's focus is on how management differs depending on the different environmental characteristics in emerging markets, such as the role of the government, the potential weakness of infrastructure, and the skill and innovation bases availablelocally in emerging markets, among other elements. This handbook is a vital resource for scholars, students, and managers looking to expand into emerging economies by providing comprehensive analyses of functional areas from human resources to finance to marketing, and on issues such as family businesses, state-owned enterprises, and the bottom ofthe pyramid.

Strategic Management in Emerging Markets

This text goes beyond to help readers recognize the interplay of the "how" and "which" of strategy. It embraces the integrated nature of learning to avoid the compartmentalization of strategy concepts. The book focuses on newer aspects of strategy theory and the hallmarks of emerging markets, such as dynamic capabilities, environmental turbulence, and the difficulties associated with strategic choice and execution in complex business environments. An appreciation of the role of megatrends is also a key aspect since emerging markets evolve at much faster rates than slower growth developed economies. Appealing to practitioners and students of strategic management and international business, the book bridges conceptual and practical realms of strategy generating intellectual synergies for the reader and enhancing the learning experience.

Emerging Market Megatrends

This book provides an assessment of the megatrends that are reshaping the emerging market landscape. With developing countries already accounting for 40% of world GDP, emerging markets consumption growth will be an increasingly important growth engine for the world economy over the next two decades. However, emerging markets in many parts of Asia, Africa, the Middle East and Latin America are still facing tremendous economic challenges such as poverty, inequality, weak governance and inadequate infrastructure. The developed nations are no longer insulated from the economic shockwaves impacting developing countries, as globalisation and economic integration have also amplified the transmission effects to the West through immigration flows, cross-border crime and the proliferation of international terrorism. Emerging Markets Megatrends is an essential read for government policymakers, corporate executives, international investors and analysts wishing to understand more about the economic drivers and long-term outlook for emerging markets.

International Business : Perspectives from Developed and Emerging Markets

This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy.

Emerging Markets

Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available.

Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Emerging markets are incessantly evolving and the continuous need for new market intelligence will be critical in addressing complex issues and delivering business success. It is these new insights at the very frontiers of new knowledge and practice that will provoke dialogue and debate in the boardroom, as well as in classrooms that are preparing future luxury company executives.

Research Handbook of Marketing in Emerging Economies

This Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing in emerging economies, investigating specific processes and requirements, as well as the consequences of conducting marketing in these challenging contexts. Addressing diverse issues from a universal as well as regional and country specific perspective, this book sheds light on general topics such as data collection procedures equivalence and marketing accountability as well as exploring specific contexts such as Central and Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing, retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.

Academic Journals on Emerging Markets