Business: Support Materials: Business Resources

Passport contains in-depth reports on companies, industry, and countries.

It is especially good for:

• Covering a wide range of issues (e.g. business, marketing, economics)
• Travel and tourism industries,
• In-depth country information,
• Information for countries outside Europe and America.

Mintel contains marketing reports, trends analysis, and information for a wide range of industries.

It is especially good for:

• Sector information in Europe and America,
• Consumer information,
• Market size and forecasting,
• Brief information on brands and company.

IBISWorld contains detailed industry reports. It is especially good for:

• Industry reports for US, Europe, and China,
• Information on industry performance and outlook,
• Brief information on major companies and the competitive landscape,
• Insight into operation conditions, including the supply chain.

Business Source Complete is a database that contains Marketline reports on companies, countries, and industries.

It is especially good for:

• Country report with PESTLE analysis,
• Industry reports with Porter's Five Forces Analysis,
• Company reports with SWOT analysis.

News resources supplement business resources with up-to-date, factual information.

Information from news resources needs to be critically evaluated, as it can contain bias which invalidates its credibility.

WARC contains market case studies, trend analysis, and research report. It is especially good for:

• In-depth case studies on advertising and marketing campaigns,
• Detailed information on company brands,
• Analysis on recent trends.