Business: Support Materials: Using IBISWorld

IBISWorld contains industry reports that explore that industry's outlook, supply chains, and many other influences on that industry. These reports can help you develop a strategy for a company and explore potential opportunities or threats.

To find industry reports:

1. Use the search bar to find industry reports on IBISWorld, either type in an industry name and country or a large company.
2. Click on the desired report in the results list.
3. Once in the report, you can navigate using the drop-down menus on the left-hand side.
4. The menus are broken down into different subjects, for example, industry performance, major companies, and operating conditions.

1. Always check the publish date of reports and try to use recent information.

2. Supplement business reports with current information from trusted sources like...

• Financial Tomes (FT.com).
• The Economist,
• Bloomberg Businessweek,
• Guardian - Business News.

3. Each database has its own strengths and weakness so use more than one in your assignments.