Welcome to this subject guide for Media, which covers resources for Advertising, Branding, Digital Media, Journalism, Media and Public Relations.
Some recent additions to the Library
Tweeting Brexit: Social Media and the Aftermath of the EU Referendum by
Tweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating, and challenging Brexit narratives during the process of UK's exiting of the European Union. Working with multiple methods, from digital media analysis to interviews, and a wide variety of data, the book offers scrutiny of Brexit-related tweets and discourses they promote and gives voice to key actors - UK citizens, political and media actors - to explain why and how they've used Twitter to talk about Brexit and with what outcomes. In doing so, the author engages with, and enhances, a range of theoretical discussions central to our understanding of the role of social media in politics, from permanent campaigning on social media to social media journalism. With a reach far beyond the central Brexit case study, the book discusses new trends and practices in political communication and contextualises them with references to empirical evidence. The book is key reading for all students and researchers in digital media and politics, digital methods, and related areas, as well as anyone interested in developing their understanding of the role that Twitter plays in political communications.
Always On by
'Delightfully insightful and intensely readable [...] There is an energy and drama to Rory's writing which nonetheless leaves space for us, the reader, to make up our minds' - Stephen Fry We live at a time when billions have access to unbelievably powerful technology. The most extraordinary tool that has been invented in the last century, the smartphone, is forcing radical changes in the way we live and work - and unlike previous technologies it is in the hands of just about everyone. Coupled with the rise of social media, this has ushered in a new era of deeply personal technology, where individuals now have the ability to work, create and communicate on their own terms, rather than wait for permission from giant corporations or governments. At least that is the optimistic view. This book takes readers on an entertaining ride through this turbulent era, as related by an author with a ringside seat to the key moments of the technology revolution. We remember the excitement and wonder that came with the arrival of Apple's iPhone with all the promise it offered. We see tech empires rise and fall as these devices send shockwaves through every industry and leave the corporate titans of the analogue era floundering in their wake. We see that early utopianism about the potential of the mobile social revolution to transform society for the better fade, as criminals, bullies and predators poison the well of social media. And we hear from those at the forefront of the tech revolution, including Stephen Hawking, Elon Musk, Tim Berners-Lee, Martha Lane-Fox and Jimmy Wales, to gain their unique insights and predictions for what may be to come. Always On immerses the reader in the most important story of our times - the dramatic impact of hyperconnectivity, the smartphone and social media on everything from our democracy to our employment and our health. The final section of the book draws on the author's own personal experience with technology and medicine, considering how COVID-19 made us look again to computing in our battle to confront the greatest challenge of modern times.
Information for students on programmes provided with Personal Adobe Creative Cloud subscriptions instead of Kortext eBooks can be found on the Adobe Guide Library Guide
