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The library provides access to a range of online resources that you can use to find good quality market and business intelligence, skills, marketing campaigns, trends, and industry standards. See links below plus links to open access resources and a guide to help you use them.
British Standards Online (BSOL) Middlesex University has access to a Custom Collection of up to 150 British Standards. Contact Vanessa Hill (email@example.com) to request full text access to Standards not currently in our subscription.
Business Source Complete Description: Business Source Complete is our most comprehensive business database with content from peer reviewed (scholarly) journal and magazine articles. Most articles are full text. Business reports with industry, company and country profiles are also included.
COBRA Practical information for starting up a small business in the UK. This is especially useful for smaller and niche sectors and for market information in specific areas of the UK.
IBISWorld An excellent collection of industry research reports
LinkedIn Learning Make the most of free access to LinkedIn Learning and your time at Middlesex University, activate your LinkedIn Learning account and connect it to your LinkedIn profile page to:
• retain a permanent record of your learning history
• grow your network of like-minded people
• increase your employment prospects after graduation
To find out more, visit the LinkedIn Learning Subject Guide here (https://libguides.mdx.ac.uk/linkedinlearning)
Warning: if you do not save your learning history on your LinkedIn profile page it cannot be retrieved after graduation.
Mintel Mintel contains marketing intelligence reports, trend analysis and market size information for a wide range of industries and across several countries. It is particularly strong for sector information in European and American countries.
Passport Description: Passport provides key business intelligence on industries, countries and consumers. It will be useful to students studying a wide range of areas including international business and marketing, economics, social science, travel and tourism, international hospitality management, international relations & environmental health.
WARC Description: World Advertising Research Centre (WARC) combines current new thinking and trends with best practice, featuring access to over 6,000 award-winning case studies, in-depth trend analysis, and research reports.
Established in 1985, WARC combines its own content with that of respected industry partners worldwide and provides detailed solutions to real marketing challenges.
WGSN Lifestyle & Interiors Description: Worth Global Style Network Lifestyle & Interiors is an online trend forecasting and product design tool for the industrial design, home and interiors market across 16 product categories, including furniture, lighting, textiles, interiors, garden design
Subject Scope: Interiors, product design, packaging, textiles, marketing, trends, forecasting, business strategy, trade news, trade shows
Date Range: Current
Guide to using resources:
The following organisations offer free support and help to entrepreneurs including access to quality business resources: