The UniHelp Desk (UHD) is located on the ground floor of Sheppard Library at the Hendon campus. UHD is inclusive of the Reception and Switchboard Service covering the Main Reception in the Ricketts Quadrangle, Sheppard Library Reception and main university Switchboard. We are part of the Library and Student Support (LSS) directorate, which in turn is part of the Professional Services of Middlesex University (MDX). The main function of the UHD team is the provision of front line face to face student support, advice and guidance. The insight we gain as a front line service is used to inform service improvements across the wider institution.