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Academy of Journalism and Communication (Franchise): Home
Welcome to Middlesex University’s Sheppard Library and to your Academy of Journalism and Communication resources.
Use this guide to find out about the resources available to you from Middlesex University and how you can access them.
BA (Hons) Advertising, Public Relations and Media (2021)
BA (Hons) Advertising, Public Relations & Branding (2024)
CertHE Advertising, PR and Media (2020)
CertHE Advertising, PR and Branding (2023)
DipHE Advertising, PR and Media (2020)
DipHE Advertising, PR and Branding (2023)
Resources provided by Middlesex University Library
The resources you need for your course are listed below:
Business Source CompleteDescription: Business Source Complete is our most comprehensive business database with content from peer reviewed (scholarly) journal and magazine articles. Most articles are full text. Business reports with industry, company and country profiles are also included.
EmeraldDescription: Emerald offers access to journal articles in the fields of Business, Economics, Management,
Marketing, Accounting, Finance and Human Resource Management.
IBISWorldAn excellent collection of industry research reports
Global NewsstreamFeatures full-text global news content from the present time to 1980s, from newspapers, newswires, blogs, and news sites.
Make the most of free access to LinkedIn Learning and your time at Middlesex University, activate your LinkedIn Learning account and connect it to your LinkedIn profile page to:
• retain a permanent record of your learning history
• grow your network of like-minded people
• increase your employment prospects after graduation
To find out more, visit the LinkedIn Learning Subject Guide here (https://libguides.mdx.ac.uk/linkedinlearning)
Warning: if you do not save your learning history on your LinkedIn profile page it cannot be retrieved after graduation.
PassportDescription: Passport provides key business intelligence on industries, countries and consumers. It will be useful to students studying a wide range of areas including international business and marketing, economics, social science, travel and tourism, international hospitality management, international relations & environmental health.
Subject Scope: Business, Humanities, Social Sciences, Science, Technology and Medicine.
Full Text: Full text availability to a large number of Sage journals.
Science DirectDescription: A leading full-text scientific database providing access to journal articles from more than 2,500 peer-reviewed journals.
WARCDescription: World Advertising Research Centre (WARC) combines current new thinking and trends with best practice, featuring access to over 6,000 award-winning case studies, in-depth trend analysis, and research reports.
Established in 1985, WARC combines its own content with that of respected industry partners worldwide and provides detailed solutions to real marketing challenges.
Web of ScienceDescription: Includes:
Arts and Humanities Citation Index
Conference Proceedings Citation Index: Science
Conference Proceedings Citation Index: Social Science and Humanities
Social Sciences Citation Index
Science Citation Index
(See individual databases for more information)
Subject Scope: Arts, Humanities, Science, and Social Sciences
Date Range: Varied
Full Text: No
Wiley Online LibrarySearches articles within journals published by Wiley, covering a range of subjects including Business, Social Sciences and Health Sciences.
Full text availability to over 150 journals published by Wiley.
Login as a Middlesex student
If you haven't already done so, in order to access the library resources provided for you:
Click on the name of your institution to access your resources
Cite Them Right OnlineDescription: Cite them right online covers a comprehensive range of source types, alongside detailed advice on referencing and its importance in academic work
Subject Scope: For use by students in Business, Criminology and Sociology, Health and Education, Science and Technology and Work Based Learning. Art and Design, Law and 3rd year H&E should follow the links in the Referencing Library Subject guide. http://libguides.mdx.ac.uk/plagiarismreferencing
If you need help accessing or using the resources on this guide, please contact the librarian at AJC. Your librarians are:
AJC Staff Only
If you wish to report an issue with this guide or the resources linked to it, please contact: